Tour Guiding Research
Insights, Issues and Implications
Author: Betty Weiler, Rosemary Black
- Paperback - 224 pages
- 14 Oct 2014
- Channel View Publications
- 234 x 156 (R8vo)
This book provides an authoritative, state-of-the-art review of tour guiding scholarship and research. It aims to foster best practice and to stimulate further study and research on tour guiding across a range of disciplines. The book is well-illustrated and its accessible style with chapter summaries makes it ideal for students as well as researchers.
This is a remarkable book. It opens a series of illuminating windows into the fascinating world of tour guiding, and also into interpretation, implementing sustainable tourism, visitor satisfaction, performance assessment and professionalization, and opportunities for future research. Packed with information, skilfully structured and beautifully written, this is a must-buy, must-read book.
Bernard Lane, Editor of the Journal of Sustainable Tourism; Visiting Professor, Leeds Metropolitan University, UK
Increasingly, visitors seek personal and memorable experiences in their travel, and tour guides play a unique and important role in mediating these experiences. This book provides a timely review of, and important contribution to, the scholarly literature on tour guides and guiding. Theory, research and practice are given equal attention, using a highly accessible style and structure. Betty Weiler and Rosemary Black's analysis of tour guiding research will be valuable to academics, students, tourism managers, and most importantly, tour guides themselves.
Jan Packer, University of Queensland, Australia
In collating and presenting decades of collective experience Betty and Rosemary have not just written a book but rather created an almost timeless literary resource. A resource that goes into detail on historic and contemporary perspectives whilst forecasting considerations for the tour guiding industry. This book is comprehensive, insightful and will be a paramount reference on tour guiding – a one stop research destination that will trump Google™.
John Pastorelli, Ochre Learning, Australia
Betty Weiler is Professor at Southern Cross University, Australia. Her main research interests are tour guiding, visitor communication, tourist behaviour and visitor management.; Rosemary Black is Associate Professor at Charles Sturt University, Australia. Her research focuses on tour guiding, visitor communication, sustainability, environmental education and heritage interpretation.
Postgraduate, Research / Professional, Undergraduate