Expanding the Linguistic Landscape: Linguistic Diversity, Multimodality and the Use of Space as a Semiotic Resource

Edited by: Martin Pütz, Neele-Frederike Mundt

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This book provides a forum for theoretical, methodological and empirical contributions to research on language(s), multimodality and public space, which will advance new ways of understanding the sociocultural, ideological and historical role of communication practices and experienced lives in a globalised world. Linguistic Landscape is viewed as a metaphor and expanded to include a wide variety of discursive modalities: imagery, non-verbal communication, silence, tactile and aural communication, graffiti, smell, etc. The chapters in this book cover a range of geographical locations, and capture the history, motives, uses, causes, ideologies, communication practices and conflicts of diverse forms of languages as they may be observed in public spaces of the physical environment. The book is anchored in a variety of theories, methodologies and frameworks, from economics, politics and sociology to linguistics and applied linguistics, literacy and education, cultural geography and human rights.

This volume makes a dynamic contribution to the developing field of Linguistic Landscape research. Using insights from around the world, the authors show novel and imaginative ways of renegotiating concepts of 'language' and 'landscape' in the light of multimodality, language power and conflict, discourse, and translation within a changing global culture.

Jeffrey L. Kallen, Trinity College Dublin, Ireland

This fascinating volume makes a substantial contribution to the study of the linguistic landscape. Adopting an interdisciplinary approach, it brings together thought-provoking theories and research methodologies. It is a must-read not only for scholars but for all those interested in the study of language in the public space.

Jasone Cenoz, University of the Basque Country, UPV/EHU, Spain

This volume changes the landscape of Linguistic Landscapes research. It widens the disciplinary space, ploughs deep into theoretical soil, shines the light on budding ideas, and grows an orchard of fresh intellectual fruits.

Hans-Georg Wolf, University of Potsdam, Germany

The volume is well-structured, easy to read and provides the reader with fascinating and original data on LL [...] I would particularly like to draw the reader's attention to the contributions included in Part 3 of the volume, which enhance our understanding of LL in under-examined areas, such as East and West Africa, and fill a significant gap in the literature.

Punctum, 5(1) 2019

[This book] offers a collection of convincing arguments for broadening our thinking around LL. As the field has opened in the past 10 years to broader understandings of semiotic landscapes, it has the potential to continue to expand and to include other communicative forms, while still strengthening the interdisciplinary theoretical frames and contributing to our understanding of the world around us.

Linguistic Landscape 5:3

Martin Pütz is Professor of English Linguistics at University of Koblenz-Landau, Germany. His research interests include applied cognitive linguistics, linguistic landscapes and multilingualism in Africa.

Neele Mundt is Lecturer in English Linguistics at University of Koblenz-Landau, Germany. Her research interests include multilingualism, language attitudes and identity, and language and education in Cameroon.


Notes on Contributors

Martin Pütz and Neele Mundt: Multilingualism, Multimodality and Methodology: Linguistic Landscape Research in the Context of Assemblages, Ideologies and (In)visibility – An Introduction

Part 1: General Issues, Methodology and LL as a Pedagogical Resource

Chapter 1. Elana Shohamy: Linguistic Landscape after a Decade: An Overview of Themes, Debates and Future Directions

Chapter 2. Durk Gorter: Methods and Techniques for Linguistic Landscape Research: About Definitions, Core Issues and Technological Innovations

Chapter 3. David Malinowski: Learning To Translate Linguistic Landscape

Part 2: Broadening the Field of Semiotic Landscapes: Semiotic Assemblages, Multimodality and Contemporary Urban Spaces

Chapter 4. Alastair Pennycook: Linguistic Landscapes and Semiotic Assemblages

Chapter 5. Adam Jaworski: The Art of Silence in Upmarket Spaces of Commerce

Chapter 6. Christine Domke: Multimodality in the City: On the Media, Perception and Locatedness of Public Textscapes

Chapter 7. Ying-Hsueh Hu: Multilingual Audio Announcements: Power and Identity

Part 3: Expanding LL Studies: Power Relations, Acts of Resilience and Diachronic Changes

Chapter 8. Karsten Legère and Tove Rosendal: Linguistic Landscapes and the African Perspective

Chapter 9. Sabine Diao-Klaeger and Rosalie Zongo: Slogans as Part of Burkina Faso's Linguistic Landscape during the Insurrection in 2014

Chapter 10. Isabelle Buchstaller and Seraphim Alvanides: Investigating the Bilingual Landscape of the Marshall Islands

Chapter 11. Irina Moore: Linguistic, Ethnic and Cultural Tensions in the Sociolinguistic Landscape of Vilnius: A Diachronic Analysis

Chapter 12. Evelyn Ziegler, Ulrich Schmitz and Haci-Halil Uslucan: Attitudes towards Visual Multilingualism in the Linguistic Landscape of the Ruhr Area                                         

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