Commercial Nationalism and Tourism: Selling the National Story

Edited by: Leanne White

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Channel View Publications
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This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.

Leanne White has curated a scholarly collection of essays contributing to the dialogue regarding nationalism and tourism. Framed by insights into the theories of nationalism, this diverse set of international case studies opens a conversation about commercial nationalism in relation to tourism while complementing the editor's previous work in this field.

Lee Jolliffe, University of New Brunswick, Canada

Editor White has produced an extremely useful theoretical context for examining commercial nationalism within the context of tourism, with an array of contributions from noted scholars around the world. The chapters illustrate both the relevance and importance of the nexus between commercial nationalism and tourism with all the complexity and fascination resulting from the interplay of history, politics, culture, colonialism, economics and aboriginal issues, among many others, in this field. This is an important and valuable book.

Michael V. Conlin, Okanagan College, Canada

This timely and comprehensive book explores the intersections of commerce and nation through the tourism and events industries. The scope is global and highlights the increasing importance of understanding the complexities involved. Commercial Nationalism and Tourism achieves the rare feat of being both a critical analysis and a valuable guide for policy makers and industry.

Graham Seal, Curtin University, Australia

The editor presents a body of work that is marked by both breadth of scope and significant international coverage, lending the text's obvious appeal to an international research community while positioning it as an invaluable teaching resource for both higher and postgraduate level students of the subject. Crucially, the book achieves accessibility without diminishing the quality of insight offered, representing a positive and welcome contribution to the field.

Tourism Analysis, Vol. 23

The book was an interesting read, which provided a smorgasbord of insights into how both nations and commercial enterprises develop, use, misuse and manipulate national images for their own ends.

Journal of Tourism Futures, 2018

In this valuable volume, the authors present many good cases, thought-provoking practices, novel ideas, and challenging questions. The book is easy to read because each chapter stands by itself. Together, though, they provide a wide-ranging look
at diverse aspects of commercial nationalism as it relates to tourism.

Tourism, Culture & Communication, Vol. 17

Leanne White is Senior Lecturer in Marketing at the College of Business, Victoria University, Australia. Her main research interests are national identity, commercial nationalism, popular culture, advertising, destination marketing and cultural tourism.




1. Leanne White: Commercial Nationalism: Mapping the Landscape

Part 1: National Narratives, Heritage and Tourism

2. Kathleen Rettie: Canada's National Parks: Nationhood, Tourism and the Utility of Nature

3. Patrick Naef: Tourism and Nationalism in the Former Yugoslavia

4. Svitlana Iarmolenko, Deborah Kerstetter and Moji Shahvali: Away but Together: Diaspora Tourism and Narratives of Ukrainian Immigrants in the United States

5. Yujie Zhu and Yang Yang: Travelling to the Past: Xi'an and the Tang Imperial City

6. Maya Ranganathan: A New Indian National Story

7. Alan Clarke: The Silk Road, Identities and Commercial Nationalisms

Part 2: Tourism Branding and Promotion

8. C. Michael Hall: 100% Pure Neoliberalism: Brand New Zealand, New Thinking, New Stories, Inc.

9. Kelly Phelan: National Identity in Africa's Tourism Industry

10. Marie Avellino Stewart and George Cassar: Branding a Nation-State after Half a Century of Independence: The Case of Malta

11. Brent McKenzie: Who Owns 'Brand Estonia'? The Role of Residents and the Diaspora

12. Sagar Singh: When the Incredible Got Lost in Controversies: Selling Tourism in India

13. Juan Sanin: From Risky Reality to Magical Realism: Narratives of Colombianness in Tourism Promotion

Part 3: Festivals, Events and National Identity

14. Tamara Rátz and Anna Irimiás: 'Imagine Ben Hur in Formula One': An Analysis of the National Gallop in Hungary

15. Michael Basil: Examining Cherry Blossom Celebrations in Japan and Around the World

16. Jean Martin and Pascale Marcotte: Canadian Nationalism and the Memory of the First World War in France and Belgium

17. Aaron Tham: 'Daddy, Why do we Celebrate SG50?' A Response to a Child Regarding Singapore's Golden Jubilee

18. Nicholas Wise and John Harris: Covering 'Captain America' and (Re)Imagining the United States during the 2014 FIFA World Cup

19. Leighann Neilson: Promoting Canada's Cultural Mosaic: John Murray Gibbon and Folk Music Festivals


20. Leanne White: Commercial Nationalism Research Directions: Negotiating New National Narratives

Postgraduate, Research / Professional
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