Responsible Rural Tourism in Asia

Edited by: Vikneswaran Nair, Amran Hamzah, Ghazali Musa

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Channel View Publications
Number of pages:
234mm x 156mm
Price: £25.00
Price: $40.00
Price: €35.00

The rural tourism sector has become a key driver for social and economic growth and a major source of income for developing and low-income countries in many parts of Asia. Rural tourism is progressively viewed as a solution, increasing the economic viability of marginalised areas, stimulating social regeneration and improving the living conditions of rural communities. Responsible rural tourism promotes conservation of the natural environment, protects the authenticity of culture, and offers socioeconomic opportunities and benefits for local communities. This book encompasses case studies from a range of Asian countries and examines both successful and failed attempts in developing responsible rural tourism, and the learnings that we can adopt and adapt for future responsible rural tourism in the region. It will be of interest to students, researchers, stakeholders and policymakers in tourism.

This book is refreshingly about a discipline of gradualism over abrupt change, and the chapters offer practical solutions over lofty theories. This book is as much about opposing Western biocentrism as it is about doing sustainable tourism the 'Asian way', with a humble focus on respect for nature, diversity and harmony.

Catheryn Khoo-Lattimore, Griffith University, Australia

With more attention now being paid to rural areas, this is a timely volume. The chapters emphasise the importance of rural tourism in highlighting and benefitting destinations. The book will certainly contribute to academic discussions and will be useful for proponents of rural tourism.

Lawal M. Marafa, The Chinese University of Hong Kong, Hong Kong

Vikneswaran Nair is Professor and Dean, Graduate Studies & Research, University of The Bahamas, The Bahamas.

Amran Hamzah is Professor and Director of the Centre for Innovative Planning and Development, Universiti Teknologi Malaysia.

Ghazali Musa is Professor, Faculty of Business and Accountancy, University of Malaya, Malaysia.



1 Conceptualizing Responsible Rural Tourism in Asia 
Vikneswaran Nair, Ghazali Musa and Amran Hamzah

Theme 1: Harmony Between Humans and Nature in
Moulding Rural Tourism in Asia

2 Responsible Rural Tourism in Bhutan: Aligning Gross National Happiness with the Cape Town Principles 
Sarah Schiffling, Chris Phelan and Karma Pema Loday

3 Crown Cave, Guilin: A Chinese Perspective on Responsible Rural Tourism
Trevor H.B. Sofield and Fung Mei Sarah Li

Theme 2: An Essentially Asian Form of Rural Tourism

4 Responsible Rural Tourism in Japan's Tea Villages 
Lee Jolliffe and Moe Nakashima

5 Community Garden Experience During the Off-Peak Tourism Rainy Season at Hoi An Heritage Town, Vietnam 
Thu Thi Trinh

6 Responsible Rural Tourism Initiatives and Local Community
Development in Kerala, India 
Anu Treesa George, Terry DeLacy and Min Jiang

Theme 3: Tourism That Takes Place in Rural Areas

7 Linking Responsible Rural Tourism to Agritourism in the Philippines: A Case Study of Costales Nature Farms
Miguela M. Mena and Charmielyn C. Sy

8 Is Community-Based Tourism a Tool for the Sustainability of the Local Community and the Local Economy? The Case of Coruh Valley, Turkey 
Sıla Karacaoğlu and Medet Yolal

9 Community Characteristics, Social Cohesion and the Success of Community-Based Tourism: Case Studies of Vietnam 
Tramy Ngo and Nguyen Thi Huyen

10 Conversations with the Local Champions of Miso Walai Homestay: Responsible Tourism in Practice 
Amran Hamzah

11 'MlupBaitong' – A Pioneer in Responsible Rural Tourism in Cambodia 
Trevor H.B. Sofield

12 Can Tourism be a Success Story? Stakeholders' Management and Narratives of Rural Tourism. Reflexive Analysis of a Tourism Project in Timor Leste 
Frederic Bouchon

13 The Constructs of Responsible Rural Tourism Governance for Belum-Temengor Forest Reserve, Malaysia 
Joo-Ee Gan and Vikneswaran Nair

14 The Quest for an Essentially Asian Form of Rural Tourism 
Amran Hamzah, Vikneswaran Nair and Ghazali Musa


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